Supriya Menon and Prithviraj Sukumaran, the journalist-actor power couple, were looking to give back to cinema with a new film production company of their own. Prithviraj Productions intends to invest in films they believe would take Malayalam cinema to newer, richer heights.
We helped them formulate and cement their brand values, and on that foundation, built a set of brand assets to truly reflect their rebel spirit of experimentation and celebrate their unconventional stance. The bespoke wordmark is a modern take on classic serif typography, with its rough edges and sharp, consistent cuts. The monogrammed P hides another, and is meant to stand out on walls littered in posters as well as a pristine (more or less) press-release backdrop. The stationery takes cues from a clapboard for efficient information structuring and visual effect. We also created an extensive brand program document setting down basic guidelines for using colours, typography and language.