For the third edition of Quest’s Annual Report, we retained our focus on people who see their lives change for the better, thanks to the variety and richness of their (Quest’s) carefully thought through education and empowerment programmes.
In a major departure from the last two years, side A is literally the faces of the organisation, rendered in earthy and vibrant tones. The monotone images have softer, more relateable presence compared to true photographs. We re-purposed the custom drawn numerals from last year to bring in some continuity and ease communication. On side B, we used wide gutters between columns of text for an easy read, and dedicated an entire fold (A4 sized) to financial data. To bring consistency to images from multiple sources, we treated them to a similar bitmapping technique used for side A. There is a lot of text to deal with; we worked with Quest to frame the first few drafts into a coherent whole flowing in sync with the layout.
The format and information architecture choices make for an affordable document to produce and distribute. Through the years, the cost of making the Annual Report has come down to 25% of what it used to be.
This time, we also built a companion web-version of the annual report housing animations and embedded videos, as well as hyperlinks to drive traffic to Quest programmes. See the QA AR 2016–17 website here